An ethical attorney will sometimes turn away your business

Great article with good stories about turning away a client’s business for the client’s own good:
Small Firms, Big Lawyers: The Customer Is Always Right. Not.

An unethical lawyer will whip you into a frenzy over your case and turn it into a huge fight. Why not? The longer it goes on, the more money he makes. An ethical lawyer will try to keep you calm, and give you a realistic assessment of your chances of winning. Also, an ethical lawyer will always encourage you to mediate and attempt to reach a settlement because going to trial is very expensive and very unpredictable.